The Ironman event of ProRodeo will return to the Fabulous Lazy E Arena on March 5^th, 6^th, and 7^th, 2010 in Guthrie, Oklahoma. For over two and a half decades, this one-of-a-kind event has showcased world champions including 6-time WTEC and 11-time PRCA World Champion Trevor Brazile leading a cast of ProRodeo's most elite cowboys competing in the most unique event in rodeo – the Wrangler Timed Event Championship (WTEC).

The WTEC always features twenty of the world's best cowboys in the Professional Rodeo Cowboys Association (PRCA) competing in pro rodeo's most unique event that is often referred to as "The Ironman" — it is a true test of versatility and stamina. Each contestant is required to compete in all five timed events: tie-down roping, steer roping, heading, heeling and steer wrestling – over five rounds in three days. Each round of competition features excitement with the leaders changing after every run, with only seconds separating them. The champion isn't determined until the last rope is thrown, the flag is dropped and the clock has stopped.